Category
Photography, Web Design
About This Project

The Sherick’s website was due for an update, having relied primarily on word-of-mouth to fill their retirement community for women. I updated their website from a fixed-width, 1990s landing page to a lovely, responsive website that could service aging women and their families. With the directive to fill rooms, I strategically incorporated contact forms and CTA buttons to encourage connection and curiosity. The Sherick’s bold red was a fun challenge to play with. So that it didn’t overwhelm the site, I used it sparingly and elegantly, as well as paired it with a range of blues and grays to improve the user experience.